Now that his wedding off, many speculated that Hugh Hefner might get back together with ex-girlfriend Holly Madison.
But it appears the 85-year-old has missed his chance with his one-time love, who split up with him after six years when he failed to propose.
The Playboy model is now dating Jesse Waits, a managing partner at the XS nightclub in Las Vegas - and she's not the first reality star to go out with him.
Dating: Holly Madison and Jesse Waits pose together in Las Vegas in a photo taken on Valentine's Day
Waits, the younger brother of Paris Hilton's boyfriend Cy Waits, once dated Madison's Holly's World co-star, Jayde Nicole.
New love: Reality star Holly Madison (pictured here on June 11) has reportedly been dating Las Vegas business man Jesse Waits for months
Waits and Nicole split up last December after a tumultuous relationship and now the Sin City business man has set his sights on Madison.
'Holly and Jesse have been quietly dating for months now,' the source told U.S. magazine Life & Style.
'Jesse is a really great guy and makes Holly happy.'
A representative for the Peepshow star confirmed that they are indeed a couple.
Madison ended her relationship with Jack Barakat in March, after dating the All Time Low guitarist for 10 months.
U.S. website RadarOnline.com reported that Waits and Nicole ended their relationship in December after she moved to Las Vegas to be with him.
Meanwhile, Madison's ex-boyfriend and ex-boss called off wedding to Crystal Harris just days before the wedding.
The sad bachelor took to his Twitter today simply writing: 'The wedding is off. Crystal has had a change of heart.'
Hefner and his 25-year-old bride-to-be were scheduled to tie the knot this coming Saturday in a lavish ceremony.
The flowers had been ordered, the dress perfected, the menu in the works - and all that was left was for the Playboy founder and his young blonde bride to take the trip up the aisle.
Older man: Madison, right, helped Hugh Hefner celebrate his 80th birthday in 2006
