She shot to fame in 'scripted reality' show The Only Way Is Essex - and it seems that The Only Way Is Essex star Jessica Wright always has her eye on the next stage-managed photo opportunity.
Even when she was supposedly on holiday in Marbella with some of her co-stars, it seemed that 25-year-old Jessica was spending her time as if she was already being filmed for the next series of the show.
While most of us would be slouching round the pool bareface and with beach hair stuck up all over the place, Jessica looked as if she had just stepped out of a salon.
Ready for her close up: The Only Way is Essex star Jessica Wright makes sure she always looks her best even when on holiday just in case there are any cameras to pose for - and can't decide whether to wear sunglasses or not
Keeping her cool: The reality TV star was on a long weekend in the Spanish resort of Marbella last week with some of her TOWIE co-stars
With full make up and shiny tresses, she also stood on tiptoes to make her legs look longer and ensured her 32DD assets were prominently displayed as she took a refreshing shower.
She also tried bathing both with sunglasses and without, though perhaps it was in a bid to stop her mascara running down her face as opposed to making sure she looked better in the pictures.
Jess also made sure she dried off with a beach towel branded with the name of the show that shot her to fame - The Only Way Is Essex.
Keep smiling: Jessica is making sure she keeps herself in the spotlight ahead of the new series of The Only Way Is Essex which starts filming later this month
On message: The brunette beauty even made sure she flashed a towel bearing the TOWIE logo as she dried off
The pictures were taken last weekend as she joined other members of the cast in Spain for a weekend of partying - her second trip to the exclusive resort this year.
Now back in the UK with a teak tan to prove it, Jessica debuted her romance with Jade Goody's widower Jack Tweed, 24, at Chessington World Of Adventures this weekend.
They'd been introduced by Jack's best friend and Jessica's brother Mark Wright and seemed to be having a high old time on a series of the theme park's roller coasters.
Time to cover up: But Jess still uses the age old glamour model trick of standing on tiptoes to make your leggs look longer
Jessica and Jack were out in force with Jessica's mum Carol as well as Mark and his fiancée Lauren Goodger to celebrate Jess's little sister Natalya's birthday.
An aspiring singer of girl group LOLA, she certainly seems to be living the high life following her success from the ITV2 reality show - and seems determined to stay in the public eye now she's had a taste of fame.
She'll be hoping for plenty of prominence in the upcoming third series of TOWIE, which starts filming later this month and which will air in September.
Stretch it out: Jessica made sure she had a good stretch before she donned the pink kaftan over her pink bikini
She appears to be cramming in as much as possible before the cameras get cranked up again and telling her 182,460 Twitter followers all about it.
Yesterday, she wrote: 'Ok I vowed Id never have a vajazzle but..... Me and @AlixWrightxx just may have had a tiny one! Eeeeekkkk!'
And today, she confessed: 'Definately shouldn't have drank with a throat infection.... #feellikedeath #selfinflicted.'
